Artycouture-Boux Avenue Flagship Launch

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Lingerie,nightwear and swimwear brand Boux Avenue owned by British retail magnate Theo Paphitis have just launched their new flagship store in oxford street causing quite a stir amongst pedestrians passing by the new store which is now the 28th in it’s Uk portfolio and a further eleven stores overseas.
Boux Avenue encapsulates the very best of the AW15 trends with a rich colour palette and understated glamour across their new lingerie and nightwear collections.
The AW15 range of lingerie showcases a diverse mix of winter pastels in blush pinks and peaches, sat against opulent purples, turquoise, and reds; embracing deeper moodier tones. With the vintage theme still central to many of the Boux Avenue collections, you can expect a romantic, whimsical feel with pretty rosebud details, floral prints, delicate lace plus the inclusion of two new non-padded underwired bras.
With a heavy focus on glitz and glamour on the AW catwalks; hints of silvery lurex, diamante detailing and pretty embellishment are reflected in the collection, proving that decadence has a place in your lingerie drawer.

Echoing the gothic lace trend, the collection boasts beautiful black embroidery and mesh overlaid onto deep navy, teal and maroon – for that demure femme fatale styling.
The nightwear range mirrors the trends showcased on lingerie, with a focus on sultry floral prints from hydrangea to midnight rose on dark satin fabrics with lace trims.

The vintage theme continues with dusty pink and lavender slip style chemises, neutral lace inserts and delicate straps. The staple
range of Boux Avenue chemise and robe sets complement the rich colour palette in jade, pewter and purple.
The collection also includes a line of soft cotton novelty shorts and vest sets with playful slogans and cutesy prints, plus a vibrant range of loungewear including oversized sweatshirts, shorts and tracksuit bottoms.
Boux Avenue offers a complimentary bespoke in-store bra fitting service, to ensure the perfect fit and support, plus an extensive size range from 6 – 18 with cup sizes available in 28 – 38, A to G.


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