New! Sir Paul Smith Announces opening of his new store nicknamed ‘Paul Smith Soho’
New! Not to be missed whilst shopping in Carnaby street well worth paying a visit to the aptly nicknamed New! ‘Paul Smith Soho’ store also on display is one of my entries for the envelope competition displayed downstairs!!
Located at the foot of Carnaby Street in the heart of bustling Soho, the new Beak Street shop is Paul Smith’s thirteenth in the city. Trainers to tees, wallets to woollen knits, the shop sells clothes from the Paul Smith Mens, PS by Paul Smith and Paul Smith Jeans collections as well as an array of shoes, luggage and accessories. Beak Street is also the first shop to offer Paul Smith’s new custom jeans service.
Jaws-drop at the shop’s impressive façade, crafted from bronze and framed with restored traditional stonework. Inside, the collections are spread over two floors with the design juxtaposing modern and traditional elements, a common thread in Paul Smith shops around the world. The basement has a Modernist feel, inspired by Giò Ponti’s Villa Planchart and Fifties cane and plywood furniture form a focal feature. The custom denim area can be found on this floor.
Paul Smith Beak Street’s upper floor reflects the playful feel of Paul’s office, with an eclectic mix of styles. A traditional ceiling and reclaimed oak flooring set the scene for a diverse selection of 20th-century antique furniture: including post-modern Memphis-style pieces and Seventies pieces by Florentine design and architecture collective Superstudio.
The walls of the Beak Street shop are painted in muted hues: ochre, terracotta, umber and moss. Earlier this year, Paul invited followers, via an entry on the his blog, to help decorate the Beak Street shop by sending customised envelopes. The post – in both senses – had a tremendous response, and a selection of the envelopes feature in the shop.
Paul Smith Soho
46 Beak Street